18 / 05 / 2010 - The Scott Partnership Appointed by Leading Drug Discovery Software Provider to Manage Global PR Campaign


Cheshire, UK (May 18, 2010) – UK B2B PR agency The Scott Partnership announces that it has been appointed by Cambridge based Optibrium, leading provider of software solutions for drug discovery, to manage a global PR campaign aimed at building company and product brand awareness. The Scott Partnership was selected due to its proven track record of delivering successful technology PR campaigns for companies working within the life science arena.

 

Optibrium is a leading provider of drug discovery software for guiding decisions involving complex and uncertain data. The company’s flagship product StarDrop helps scientists to guide decisions in the design and selection of high quality drug candidates.  The intuitive software offers advantages over traditional predictive modeling platforms as it specifically helps users to quickly identify chemistries with a high chance of success, thereby focusing expensive experimental resources.

 

The Scott Partnership has been appointed thanks to its reputation for delivering strong, results-driven public relations (PR) campaigns. The agency has extensive experience in the biotechnology and pharmaceutical sectors and delivers PR campaigns to a number of global organisations in these industries. The agency will use its expertise to develop and manage a global PR campaign for Optibrium to increase awareness of the company and its key products worldwide.

 

Matt Segall CEO at Optibrium Ltd. said, “We are pleased to have appointed The Scott Partnership to lead our global PR campaign.  Their insight and experience in the pharmaceutical market will greatly benefit Optibrium and contribute to establishing the company as a leader in innovation and software solutions for drug discovery. We look forward to achieving great results and experiencing increased brand awareness of Optibrium worldwide.”

 

The Scott Partnership was set up in 1996 as a specialist business-to-business PR consultancy for the scientific, technology and retail industries and has offices in the UK, U.S and China. The company has expanded year-on-year and is committed to building strong and lasting relationships. With clients in the US, UK, mainland Europe and Asia, this new addition to The Scott Partnership’s portfolio strengthens the agency’s life science and technology customer base and increases the presence in global technology markets.

 

For more information on The Scott Partnership, please call +44 (0)1477 539 539. Alternatively e-mail pr@scottpr.com or visit www.scottpr.com.

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